Quick Answer: What Is An Example Of Psychographic Segmentation?

What is meant by psychographic segmentation?

Psychographic segmentation is a marketing strategy that leverages customer data and, with a foundation in psychology, uses data to create customer segments based on psychological characteristics..

What are the 4 types of market segmentation?

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

What are the 7 market segmentation characteristics?

Market Segmentation: 7 Bases for Market Segmentation | Marketing ManagementGeographic Segmentation: … Demographic Segmentation: … Psychographic Segmentation: … Behavioristic Segmentation: … Volume Segmentation: … Product-space Segmentation: … Benefit Segmentation:

Why psychographic segmentation is important?

Psychographics pertain to people’s values, attitudes, lifestyles and personalities. These are a key to understanding motivations and why people do what they do. Consumer segmentation involves grouping people according to shared traits; thus, psychographic segmentation groups people according to shared motivations.

How is psychographic segmentation used?

Psychographic segmentation is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. … Every prospect or client/customer has a different psychographic make up.

What are examples of psychographics?

5 examples of psychographic characteristicsPersonalities. Personality describes the collection of traits that someone consistently exhibits over time, as commonly assessed through a 5-Factor Model. … Lifestyles. … Interests. … Opinions, attitudes, and beliefs. … Values. … Priority initiatives. … Success factors. … Perceived barriers.More items…•

What is an example of geographic segmentation?

A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. A customer in New York will require much different clothing in the winter months than one living in Los Angeles.

What is a psychographic question?

In market research, psychographic surveys are used to study and classify people according to psychological criteria like their attitudes, aspirations, values, lifestyle, and personality. … For example, a survey about religious beliefs or political opinions would be psychographic.

What is segmentation explain with example?

This is why marketers use segmentation when deciding a target market. As its name suggests, market segmentation is the process of separating a market into sub-groups, in which its members share common characteristics. … Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.

How do you do psychographic segmentation?

The right way to start your psychographic segmentation is to conduct research about the interests and hobbies of your customers. This is a fairly easy step because the methodology is straightforward and, for the most part, people are willing to talk about their interests. You may want to ask about: Sports.

What is an example of geographic?

The definition of geography is the study of the Earth. An example of geography is the study of where the states are located. An example of geography is the climate and natural resources of the land.

What is psychographic data?

Psychographic data is information about a person’s values, attitudes, interests and personality traits that is used to build a profile of how an individual views the world, the things that interest them and what triggers motivate them to action.

How do companies use psychographic segmentation?

Using psychographic segmentation, brands can drill down further to identify potential motives for various travel plans, so that they can customize their campaign messages (and travel packages) to match the desires, priorities and preferences of their target audience.

What are the 3 methods of customer profiling?

So what are the three basic methods of customer profiling? There is the psychographic approach, the consumer typology approach, and the consumer characteristics approach.

What are psychographic factors?

Psychographic segmentation divides buyers into different segments based on internal characteristics — personality, values, beliefs, lifestyle, attitudes, interests, social class — so you can market accordingly.

What are the types of segmentation?

Types of Market SegmentationGeographic Segmentation. While typically a subset of demographics, geographic segmentation is typically the easiest. … Demographic Segmentation. … Firmographic Segmentation. … Behavioural Segmentation. … Psychographic Segmentation.

What are 4 types of behavioral segmentation?

Four types of behavioral segmentationPurchase Behavior. When you group by purchase behavior, you look at how customers act while they consider buying from you. … Customer Loyalty. Loyal customers are usually the highest repeat buyers for businesses. … Occasion. Everyone has purchasing habits. … Benefits needed.

What do you mean by geographic segmentation?

Geographic segmentation is a component that competently complements a marketing strategy to target products or services on the basis of where their consumers reside. Division in terms of countries, states, regions, cities, colleges or Areas is done to understand the audience and market a product/service accordingly.

How do you gather psychographic data?

How Do You Get Psychographic Data?Get Personal. One of the most effective ways to collect this valuable data is by simply getting a little more personal with your existing customers. … Look at the Data. … Activities. … Interests. … Opinions & Attitudes. … Social Media. … Online Advertising. … Blogs.More items…•

How do you find psychographics?

Here’s how you can combine different disciplines to turn your behavioral data into psychographics.Look into psychological research. … Match your product selection to psychological theories. … Analyze your results. … Turn data into psychographics. … Add psychographics to complete your Customer Intelligence.

Is religion a psychographic?

When developing a targeted ad or media campaign, advertisers put together a psychographic profile of their targeted audience. This would include characteristics like lifestyle, culture, ethnicity, values, beliefs, hobbies, religious or political affiliations or views, just for starters.